marketing is a whole system of business activity which is indicated for designing, pricing, promoting and distributing goods and services that can satisfy the needs of the buyer’s existing and potential buyers…..
Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return….
marketing concept is a business philosophy that says that satisfy consumer needs is a requirement for economic and social survival of the company….
marketing mix is a combination of four variables or events that form the core of the company’s marketing system products, pricing structures, promotional activities, and distribution systems ..
Outbound Marketing Includes:
1. Advertising and promotions (focused on the product)
3. Public and media relations (focused on the entire organization)
4. Customer service
5. Customer satisfaction…